1. Too much information on your homepage
If you don’t want to scare away the users, you have to control the amount of content you choose to publish on the homepage of your site. It is well-known that you have just a few seconds to reach the interest of a visitor, so you must be on point with the important information you want to communicate. No one wants to read useless paragraphs. Instead, focus on the main values of the brand that users can benefit from.
2. Responsive design
The number of mobile users that are coming to your site is increasing every year so you have to give them a great user experience. A responsive design is a must-have if you want to please your users regardless of the platform they use. If your website is responsive, your visitors will have a great user experience even if they use a mobile device, a tablet or a desktop computer.
3. Slow site speed
Site speed is an important factor that can influence your digital presence (in influences SEO and the time users spend scrolling on your site). Users are not as patient as you think they are. So if your website is slow, the number of visitors that will press the back button will be bigger than the number of visitors that actually spend time on your page.
4. Opportunities for passive income
It may seem like a big investment when building a website, but in the long run, it’s a great thing to do. Building a website is equal to the action of hiring a well-qualified sales person for your business. Compared to a traditional market, an online store is cheaper and can expose you to a bigger audience. Using analytics, you can easily track your customers’ behavior and invest more money in the campaigns that work best.
5. Building your brand’s image
The main goal is to make the consumer aware of your brand and his values. So for better results, you have to invest in a well-designed website that can speak for you. People expect to find all they need on a website, so it’s a must to have one. Otherwise, your brand reputation will suffer.
6. Available 24/7
When you have a physical location, you have limited time for that business so stay open. But with a website, you can be available for customers 24/7. Having a website is a real help for users who don’t want to come to your store and prefer to shop at any hour online.
Investing in a quality website is a must if you want to offer a better user experience for your clients. It’s well known that customers trust a brand that has an online presence which allows them to shop online or connect directly with the customer service through email or chat. And the better experience they have, the more your image and reputation will grow.