The Battle between UX Vs SEO in 2019

Do you want to expand your business using digital tactics? Well, there are many disbeliefs regarding how SEO is affecting User Experience and vice Versa. While you have digital content writers struggling harder to bridge the gap between the UX design strategies and on another hand, there are UX designers who do not understand the SEO-friendly design guidelines.

In this article, we will be throwing light on some important factors that are essential to have a complete SEO-friendly design with UX attraction.

How to make your UX design SEO-friendly?

Some people are assuming that the businesses need to add the right keyword in the correct number of times and at the appropriate places which make sense for Google. But as per the SEO norms, there are a lot more things which need to be considered. The most critical thing to comprehend by the advertisers and UX configuration is that Google is having straightforward and reliable objectives to offer its client the most ideal experience. This indicates that Google helps in obtaining the best quality results the users are looking for within website rankings. Google makes use of certain keywords to find the correct content which is relevant to the user at the current moment. But how do you provide a good experience to your user? How does Google prefer that the searched website is good or not?

Things are taken into Consideration by Google

The simple answer to this is user testing which is performed by the UX designers. Key measurements are vital in understanding the site execution and it stands valid for web crawlers as well. Google’s calculation has a variation metric that means to decide whether the client has a decent encounter on your site and furthermore relies upon the page speed. Generally, the users do not like to wait longer for the pages to load. According to the reports, 53% of the mobile clients leave the page on the off chance that it takes over three seconds to stack.

What are the best practices to follow for an SEO and UX fusion?

Here are some of the best practices that you can apply for the best user-friendly experience incorporated with SEO

• Focus on Key Elements

Google’s calculation is taking into 200 different components for thought before choosing what to rank first. It is expected to change every year and Google is cautious about the exact factors to weigh each of them. There are a couple of fundamental components that assume a critical job in the advancement and positioning of any site. Firstly, comes to the images and other visual elements for a better UX design – you cannot argue on that. While UX experts will in general spotlight more on the visual side, they disregard the fundamental parts carried by those pictures with alt content. Elective writings credits are intended to portray what the picture delineates or its job on the website page. Try to make them more descriptive so to let the users understand them completely. Keep it shorter than 125 characters to represent it concisely.

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• Targetting the Keywords

This is one of the most vital go-to people consider with regards to improvement. While a great many people have a smart thought of what catchphrase implies, they miss the mark regarding utilizing them at right places. The keyword is a way to reveal to Google what your page and site is about. By making use of the right keyword, Google matches to your content as per the user searches online by bridges the gap. So, make sure to do proper research and planning before opting for any keyword that matches your searches. One of the malpractice to avoiding by the SEO experts is keyword stuffing and ignore the scenario by placing it just at the right place.

• Website Navigation

The website navigation approach is taken care of by the User experience but it does not matter a lot even if your site is attractive but not useful for the users. It seems challenging to create a website structure and navigation that is fully understood by Google. Attempt to concentrate on links and catches so the connection streams from top pages to the last ones. Additionally, the alternate texts are simple for web search tools to creep and file appropriately.

Besides, Dropdowns are additionally a decent alternative for greater sites yet it very well may be hard for the web indexes to peruse. Even a tiny mistake in the code of the menu can result in non-indexed pages. This implies it is simpler for Google to peruse and comprehend the entire site in the event that it has a straightforward yet not very profound structure. Such a clear website structure helps the users to have easy and natural navigation. Here, the buttons are internal links connected around your websites which is noticed by search engines. From this time forward, contribute time and additional consideration to have every one of your catches and connections include an altered text and an appropriate keyword.

• Test your Page Speed

This is one of the most vital UX element which has to be taken into account for appearing the top searches by Google and users as well. Most of the techniques which you think to imply in your website require serious coding knowledge and you might need the help of the web developer. The server response time is a key metric for your SEO and usability and is recommended to be in the 200-millisecond ballpark – time consumed by the code to make up your website to load. Addition to this, Google is giving more importance to the mobile versions of the websites.

Sum up

Here, we come to the end of the article. An ever-increasing number of organizations are of the late understanding that by consolidating two distinct fields, their site can be improved. In a brief analysis, you have to please Google for pleasing the users. The more effort you put into small details and usability of your website, the more you will get favored by Google in search results. You can always try to loop upon various factors that are taken into consideration by the search engines for effective website performance. Till then – keep learning!

Author Bio:

HP Morgan is a Tech Analyst at Tatvasoft.com.au, It is Software Development Service provider in Australia. He is having seven years of experience in a Technological domain. He loves to travel to Spontaneous places.