8 Tools to Kick-Start Your Content Marketing Campaign

Creating content randomly will bring no or very less progress to your business. For businesses to shine, marketers should keep a close eye not only on their competitors’ strategies but also keep account of their own performance.

But this is not always possible without the help of smart tools. Right from creating to distributing meaningful and quality content you need tools to help you stay in the race.


1. Buzzsumo

Buzzsumo is a place to find or identify the type of content shared across various social media sites. You can get an idea about the type of content shared most in a specific time period or across a particular social media site as well as the most shareable format. You can also monitor your competitors’ activities by setting alerts for specific domains, titles, authors etc. As soon as new articles are published under these sections, a notification is sent to you.

In addition to these, this tool will also let you know what form of content works best for your audience and where actually you are losing the race.


2. Epicbeat

This is another good tool to check out the trending articles in your niche. You can also keep a track on the influencers and popular content in your area that are shared, discussed and liked by people. The fact that all the analysis reports are presented in graphical form makes the tool more acceptable to the content marketers.

You can analyze what type of content is shared more and which influencer is getting the best results. This is beneficial as it will give you an idea regarding which strategy is working and which is backfiring.


3. Creative Commons

With a vision to provide universal access to research and education, creative commons allows you to let your licensed research and creative works through CC license. The idea is to make useful stuff that you can find on the internet to be accessible to all.

They provide easy to use copyright licenses where people can use your work based on your preset conditions.


4. Simply Measured

To have an all round control of your brand, you can rely on this awesome tool which lets you analyze the performance of your posts, understand your target audience and lets you now how people are reacting to your posts.

Once you know what type of posts gets better response and acceptance from your target audience and in which social media platform your contents are shared the most, you can plan your marketing strategy with a clear vision.


5. Peek

One good way to kill your website is to ignore your website’s health. Sure you don’t want this right?

Peek is another useful tool to test your website’s performance, email campaigns, and measure the strength of your content across different platforms. This tool also gives you an idea about your customers and let you improve your services based on the feedbacks obtained from millions of users.


6. Save Publishing

Copy the Java code from their site and paste it on your page. What it does is that it allows you to tweet any part of a content in a few seconds. The program automatically finds the short tweetable sentences in a blog post and minimizes your efforts.

It works fine on Mozilla, Safari, and Chrome and you can also get the code for mobile devices too. However since it doesn’t use cookies, your browser won’t be able to remember your preferences.


7. Must Be Present

If you need to check your blog or website’s social responsiveness, this tool is for you.  This tool is all about helping you to connect with your audience in social media. Today businesses with the online presence have to stay connected and engage with customers on a regular basis if they want to stay in race.

The engagement report shows gives you a detailed analysis of your interaction with your customers and the areas where you need to focus more.


8. Writing services

Some companies regularly outsource all their content related stuff to reputed and professional writing agencies like Expert Assignment Help which not only develop the content based on the client’s needs but also proof read, edit and organize the things in a systematic order.

This is important because no matter how good a strategy you plan if the content is not up to the mark, your customers will not be able to take you seriously.


Working hard is necessary but in this competitive era, you cannot afford to skip smart work to outperform your rivals. You can visit the websites of these above-mentioned tools and check which tool(s) meets your needs the most. You can also check some user reviews and customer feedbacks about the respective tools before finalizing.


Mary Jones has written articles and papers which have been selected by many reputed academic journals and paper publishing platforms. She is also a private tutor at Assignment Essay Help.Mary Jones is known for her academic prowess in subjects like Digital Media & Social Media & Psychology.Mary Jones uses her extensive knowledge in these subjects to help students and is a firm believer in the fact that knowledge shared is knowledge gained. In her spare time,  Mary is a lively soul making the most of every moment of life.Mary is also a regular contributor at websites like EAH UK and Wn.com.

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11 thoughts on “8 Tools to Kick-Start Your Content Marketing Campaign

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  2. But this is not always possible without the help of smart tools. Right from creating to distributing meaningful and quality content you need tools to help you stay in the race.

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