SEO is not only for search engines to find your site. It’s also to help you land your website on the top page of the search results. But the entire process of optimization is a long-term investment. It continuously needs regular maintenance, fine-tuning, testing and measuring.
As Google regularly changes its algorithm, search ranking can significantly affect conversions. If you don’t rank high enough, it seriously hurts your conversions.
In this article, we’ll talk about the necessary steps to optimize your product page.
Analyze Your Product Page
Creating a product page isn’t just about coming up with a visually appealing page for buying and purchasing. It’s also a pathway for you to gain customers and revenue. If you want a website that stands out, add a different twist on your product page style. Concentrate on crafting a simple, content-rich page that’s highly engaging to readers.
If you’re using video or other types of multimedia, it should have an excellent design that’s highly engaging and explains the product features in a clear and concise manner. Ideally, your goal is to let your viewers have a clear understanding of your product in one minute. If they’re interested, they can read more on the additional content provided on your page.
Product descriptions should have a unique, appealing design, with the right layout choice for product descriptions. It should highlight the central product values, with in-depth details on the specific features of the product.
The copy should be clear, utilizing the space, bullet points and icons. The quicker an average customer understands your product, the more they will likely convert. Also, put your CTAs in ideal places on your website. To make it stand out, use the right colors so it can effectively catch the attention of your reader. Also, if you want to improve your data-driven conversion, there are effective ways to improve your e-commerce conversion rates.
Use Long-Tail Keywords
If you want to gain traction from the rest of the competition, then long-tail keywords are your best to come up with a better-optimized post.
But what are long-term keywords, and why do you need to use them?
In it’s most basic form, these are longer, more specific keyword phrases that users use when they’re using voice search, or closer to a point-of-purchase. These keywords are highly valuable to your business as long as you know how to use them.
By managing long-tail keywords in your site, you’re establishing better lines of communication between your business and brand, and your customers. Although you’ll be drawing lesser traffic to your website, the type of traffic that you’ll bring will be better, as it is more focused on your products and services.
High Quality and Well Optimized Images/Videos
If you have an online store, image optimization is something that you need to master to optimize your images and videos correctly. It’s because optimizing your images significantly reduces your site’s loading time, attracting shoppers more, and helping your rank better on search engines.
Image optimization is all about reducing the file size of your images without sacrificing the quality. It also comes down to image SEO. Meaning, it helps your product images rank well. Use relevant keywords to boost your webpage rank, and create keyword-rich file names that are descriptive to optimize your images correctly. If you want to know more, here’s an in-depth product photography guide that you can use.
You also have to be extra careful when providing your users with larger sized images. While they’re great for the overall user-experience, be extra careful. Don’t shrink the dimensions through the source-code because it increases your page load time. Instead, make it a smaller sized image with an option to view it a larger sized image in a pop-up or another separate webpage.
Proper Use of Call to Actions
The primary call to action in your page is the ‘buy’ button. Make the button as visible as possible, and use contrasting colors in the background. Whether it’s, ‘Add to Cart,’ or ‘Buy Now,’ your CTA should be easily distinguishable especially with the other elements in your products detail page.
Also, see to it that it comes above your secondary CTAs, and there is an adequate space surrounding your add to cart button. That way, it’s easily seen, without being too cluttered.
Speed plays an influential part in how Google will rank your site. So, if you want to boost your overall rankings and your site’s visibility, it’s crucial to reduce your site’s loading time significantly. Aim for a website that provides users with a quick and easy experience, no matter what browser or screen size.
So, if you want to improve your site’s loading speed, you need to be aware of what’s the acceptable page speed in the first place. In Google’s book, the best practice is three seconds. But most sites are nowhere near that. It’s because once the page load time reaches to about 10 seconds, bounce rates increase by 123%.
That means as a site owner, your site’s page speed needs a lot of work to be at par with Google’s standards. While it seems challenging, the upside is that you’re well ahead of your competition when it comes to overall user experience. Use Google’s recommendations and benchmarks so that you can adequately measure your goals and track your performance.
Include Social Shares
Customers would usually use social media to share what they have bought or bookmark their favorite products. Use this to your advantage by adding a social share button. Social shares can serve as secondary CTA’s as it helps increase brand awareness among a broader set of audience.
As part of your social media strategy, identify which specific buttons to place in your site, and use your shoppers’ habits as a guide. Ideally, place them close to product images, as it’s easier for the eyes to be drawn on visuals. It’s also possible to provide incentives for sharing.
SEO might seem a lot of work, but it is essential. It might come across as a bit challenging at first, but it’s worth it in the end. Your goal is to make your website compelling and engaging enough while offering relevant content to rank higher on search engines.