Mobile apps are made to make life easier through different mobile devices. One of the most important elements of mobile applications is the user experience.
You need to design the best user experience for your app since it can directly influence your conversion rates. You would not want to see people uninstalling your app after trying it. Continue reading to see how you can develop an excellent user experience for your mobile app.
What is User Experience?
User Experience is the viewpoint and feedback of different users based on their use of an application, a product, a service, or others. Your main aim is to incorporate a good user experience in all of your goods to have a good reputation from your customers.
A great user experience requires to have seven different elements, according to Peter Morville:
In this article, we will give you five practices that you need to execute to give your users a good experience in your mobile app.
Design for your Users
Your main design should primarily come from your users, not from your main business goals. The first step in doing this is to know your audience. Know all of the basic data about them. Conduct different researches and surveys to have a grasp about them. Look at their socio-demographic characteristics, psychographics, values, attitudes, behaviors, hobbies, and more. With this information, you would know where your app can enter your consumer’s lives.
After knowing who your customers are, identify their main need. Focus on giving their needs through your app, no more, no less. From knowing what they need, design everything in your app based on that information. For example, if they need to have an app that has a seamless process of buying different goods and products, plan every element of the app based on that need. Execute your design and let many people pretest the app.
If you consider your users in designing your app, you do not need any more talk to let them download your app. The application should be a perfect fit for them from start to end.
Keep your App Simple
Along with the experience, the overall design should also be regarded. Users nowadays shift from a well-detailed design towards a basic and minimalist overall design. Minimalism is the best clarity of form and function when used effectively.
Minimalism is done to have a concise and consistent design to be usable. Design the best interface with the best experience through some simple and basic elements in your product or application.
You need to be mindful when you design your app on the journey your audience is taking to get what they need from the app. Look at the whole experience if it is very seamless. Also, look if the design is completely cooperating with the aim of the app, not becoming an obstacle to success.
Reduce your Users’ Search Efforts
amount of time. In your app, you should cater to your customers’ needs by helping them to have the best search experience in the application.
Keyword search can be made easier in your app. You can let your user’s filter search results for a more specific set of results from their desired keywords. For example, if you are finding hotel accommodation, you can filter search results by location, number of beds, price, etc. Along with filtering results, you can also give related items that can also be explored by your user.
The main purpose of this practice is to help your users find what they are exactly finding. Having too many steps in searching might lead to one less user of your application.
Pay Attention to Typography
Smartphones relatively have a smaller screen size than desktop or laptop computers. The issue here is how to show enough information on a small screen without compromising the text size.
The main rule here by different user experience and user interface designers is that the typography used in the app should be easy-to-read without magnification. Of course, this should also be base on who is your target audience. If your target audience is middle-aged people, you may opt to use a bigger font size in your texts in the app.
Also, never forget to put white space in the design for your users to breathe. It would be very crowded if you only put a lot of text without any breather on the screen. It can easily give relief to your audience’s eyes and mind.
Ensure Security and Trustworthiness
Lastly, you need to exhibit that your mobile application is a very safe and secure place for your users. For example, if your app is an e-commerce app, you need to show that the app is free from fraud and hackers that may infiltrate in your users’ personal information.
You can put security badges in the design of your app, especially in the pages of the app where personal information are needed. You need to give them security and trust to have a rise in your overall sales completely. Another thing is that you need to ask your users first before collecting data from them, e.g., location, information, etc.
In the developer’s perspective, you need to secure your code from the bottom-up. Secure also your network connections such as your servers and cloud servers to prevent unknown access. Lastly, put a mobile encryption policy to give your customers security that fraudulent activities will not invade their mobile devices.
These five basic practices in developing and designing your mobile application’s user experience will easily give you a higher conversion rate. Just follow and plan accordingly to these different tips and techniques and your application is on its way to success.
Kenneth Sytian is the CEO of Sytian Productions, one of the leading web design outsourcing company in the Philippines. He has been designing websites and developing web apps for more than a decade. He is considered one of the top influencers in web design and development.