Search Engine Optimization, also known as SEO, is a widely known discipline for both brands and businesses. It lets them achieve higher search engine results pages (SERPs) organically. The higher the site can rank on the results page, the greater its chances that target users will see and click on it.
Meaning, if your site is getting a significant amount of traffic, you’ll gain more sales without having to pay for expensive ads. In theory, SEO/ digital marketing is relatively simple. Yet, it’s complicated at times ‒ competitive, even.
In this post, we’ll talk about top SEO tips that have the power to increase your SEO sales. So, let’s get started, shall we?
1. Keyword Research & Placement
Keywords have the power to determine how often will your site appear on search results. For instance, a target customer is searching for a specific product that’s available in your portal. It’s crucial to identify the right keywords, as it can make or break your business.
To know what are the top keywords in your specific niche, you can use Google’s Keyword Planner or Bing Keyword Research Tools. Once you see the popularity of a particular keyword (as well as its competition), it’s easier to come up with the choice of keywords that you can use.
Usually, singular terms are usually far-fetched and broad. While singular keywords have higher search volumes, it’s also harder to rank as they’re highly competitive. But, “long-tail keywords,” which is a combination of many terms, are more specific. Once you already have a list of your keywords, the next step is to put them in good use, by implementing it in the various elements of your site.
Here are excellent places to optimize:
- Headings and Content
- Alt Text and Image Title
2. Write Trustworthy Content
Remember that you’re communicating with your audience through the content of your site. That’s why, you have to ensure that the content that you come up with is compelling, engaging, and authentic.
While one of your goals is to impress a potential customer, try to avoid statements that are misleading. Also, avoid creating unrealistic expectations. Focus on creating a type of content that builds your brand voice and cultivates trust among your customers in the long run.
3. Improve your Conversion Rate by Testing
When it comes to optimizing your eCommerce store, you should always be testing. For instance, if you notice that you’re not achieving the goals you’ve set for yourself, it’s time to dig deep in your analytics. You need to figure out what went wrong.
Then, conclude with a hypothesis why it kills your conversions. You can try to do an A/B testing of different versions of a single element to pinpoint what didn’t go as planned.
Always make it a habit to test the various aspects of your site regularly. As a result, you’ll know what other elements need improving.
4. Social Media Integration
Integrate your site with your various social media channels like Facebook, Twitter, and Instagram. That way, users who visit your site can easily ‘like’ your social media pages, and helping you improve your brand presence online.
Being active and interacting with your followers helps build strong relationships in the long run. Do you know that every share that you get on social media is already considered as free advertising? So, don’t forget to take advantage of this strategy.
5. Optimize Each Product Page with Focus Keywords
Ideally, you need to select keywords that would fit your products best. The thing about keyword research is that you need to find terms most users look for when they’re searching for similar products. After you’ve selected a specific focus keyword for a product, you can include it with other page elements (meta description, meta title, alt tags, header tags, and product description.)
To boost your SEO strategy, it’s crucial that you optimize individual product pages. Having a robust strategy for each of your product pages will help potential customers find your products online.
6. Explore Business Globally
Maybe you’re just starting with your small business, but you dream of expanding globally. Of course, you know that you need to put in significant investments in marketing and ad promotion to succeed. If you’re the type who want to test the waters first without avoid risking too much money, there’s a smart way to do it.
For instance, platforms such as eBay and Amazon allows you to sell products. All you have to do is to list these products and services in a portal and see if they can be accepted on an international level. Aside from that, you’ll know which markets are a great way to target.
7. Display Related Products
Do you want to help users find out what they’re looking for more quickly? Well, why not display related search suggestions to the current item viewed by your audience?
By applying this logic, you’re already creating quality content. You’re giving out useful information that interests your users.
Again, we couldn’t stress this well enough ‒ crafting unique and valuable content can impact your SEO strategy.
8. Use Sensible URLs
Ideally, you need to use ‘keyword-friendly URLs’. In other words, the URLs that you create for your site should have the right keywords. Why? Well, doing so helps your audience know what your products are all about by just looking at your URL.
Aside from that, it also boosts the chance of your page ranking in search results by using specific keywords.
Wrapping It Up
One of the most common problems most e-commerce websites face is the lack of traffic, sales, and conversions in their site. It’s true that there’s increasing competition in the world of e-commerce. Yet, you can overcome these issues by creating a powerful SEO strategy.
Having the right SEO strategy helps you pull more people. It allows them to stay with you throughout the entire buyer’s journey until they’re ready to make a purchase.