Puncturing The Misconceptions That Hold Back Mobile App Development Companies

Now that the mobile app development industry is growing in such a rapid manner, there are more and more companies that are looking to claim their slice of the pie. However, mobile app development companies also have to make their way through a brave, new world where there is no shortage of received wisdom being accepted as fact.

That is one of the main problems facing mobile app development companies today. Instead of being willing to challenge received wisdom, mobile app development companies fall into the trap of blindly believing them.

Fortunately, we are here to shatter all of these misconceptions and myths that tend to befall mobile app development companies. By taking the time to read on and learn more about the following untruths that are being passed down, mobile app development companies place themselves in a position to enjoy a greater level of long term success.

 

The Process Is Too Arduous

Now that there is a wide range of new and innovative app development methods, the old conceptions about the amount of time that it takes for mobile app development companies to create a new product are being removed from the equation. The process has been streamlined and while there are still key steps that need to be taken, app development no longer takes several years.

This is a boon to companies who are holding off on certain ideas because they feel as if they will not be able to execute them in time. App development now takes place more rapidly than ever and the results that are provided allow companies to achieve all of their chosen objectives. Don’t make the mistake of assuming that the process will take years.

 

Conflating The App’s Size With Its Development Time

For many, this concept seems simple enough. If the mobile app has a larger physical size, it will take longer to develop than an app that is smaller, right? While this may seem like sound logic to most, it is actually false. There is no correlation between the physical size of an app and the amount of time that it will take to finish a project.

Those who allow themselves to believe that a smaller app is going to be easier to develop are only kidding themselves over the long haul. It is not the size of the app that makes a difference, it is the number of plugins and features that are going to be added to it that need to be considered. This brings us directly to the next point.

 

Overloading Users With Features

In many instances, mobile app development companies will make the mistake of assuming that more features = more enjoyment for the user. Overloading the app with too many features is only going to serve as a hindrance for the average user. This mentality is usually the result of trying to kill too many birds with just one stone.

There is no reason why developers should be worried about trying to cater to every single user with a myriad of features. It is more important to focus on one segment of the audience and try to solve one specific problem that they are experiencing. There is simply no way for a developer to be all things to all people and still succeed.

 

Unnecessary Marketing Spending

The more money that is spent on marketing an app, the more likely mobile app development companies (and the businesses they work with) are to achieve their goals, right? Wrong. Paying for marketing is important but these plans need to be focused and efficient. Spending the money for the sheer sake of doing so is never wise.

The average application that blows up nowadays does not become popular because the company threw a ton of marketing dollars behind it. Some marketing is needed in order to get the ball rolling but the best apps are able to succeed because they generate strong word of mouth. Let your target audience sell the app for you. The best apps tend to sell themselves.

 

Excessive Focus on Graphics

Top notch graphics are definitely nice to have but they should never become the be all end all. The highest quality graphics are not going to guarantee that the app connects with its target audience. The factors that contribute to an app’s success are much more complex than simple graphics.

The app could be minimal in nature but still, garner success if it is solving a major problem. Graphics are meaningful but their level of meaning is severely diminished if the app cannot clearly define its purpose to the user.

 

The Process Is Over Once The Release Takes Place

Once the app has been released to the public, some mobile app development companies make the mistake of letting out a sigh of relief and believing that their work is done. However, the process of launching an app will still continue post-release and the mobile app development companies that are willing to embrace this step tend to experience more success.

That is because there is no shortage of bugs or unforeseen problems that can take place. Stepping back from the situation and assuming that the job is done once the launch has occurred is a common beginner’s mistake. The proper contingency plans must be put into place so that the usual issues can be addressed in a timely manner.

 

Too Much Focus On Writing Code

The myth that this process is all about writing code and little else causes top app development companies to spend too much time and effort on this element of the process. There are far too many companies that believe in this idea and it keeps them from reaching their full potential.

Creating an app that becomes a part of the user’s everyday life is about more than writing code. It is about creating an immersive experience that addresses a common issue that no one has been able to solve yet. Functionality design and a knowledge of the current marketplace are just as important as writing code.

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